High IQ snack bars - designed by our UCLA-trained neuroscientists to help you power past stress, overcome mental blocks, and boost mental output.

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377 reviews

High IQ snack bars - designed by our UCLA-trained neuroscientists to help you power past stress, overcome mental blocks, and boost mental output.


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  • Upgrade Working Memory
  • Boost Mental Output
  • Healthy Fats

Key Features

✔ Complete source of healthy fats, caffeine, and our flagship Nootropics.

✔ Designed to help you overcome mental blocks, conquer procrastination, and improve verbal fluency.

✔ Made with natural, plant-based ingredients. Vegan, dairy-free, soy-free and gluten free.

What Is It?

Unleash the power of Daily Greens for elevated brain and body nutrition. Scientifically formulated, each serving of our powder features 75 organic vegan superfoods, farm fresh greens, and wholesome fruits and veggies forming the ultimate foundation for optimal health.

How Does It Taste?

We went through hundreds of recipes to find a way to make our functional ingredients taste amazing. We think we’ve found the optimal balance of bitter and sweet - dates combined with dark chocolate, for a well-balanced taste with a hint of bitterness. Our chocolate is heated, aerated, and then continuously stirred in an effort to shear the particles until they're smooth, liquefy them, and coat with the rest of the mixture.

How Does it Work?

Nootropics are functional amino acids, nutrients, and minerals that are consumed by the brain and directly support cognitive function. The active nootropics in TruBrain have a long track record of performance and safety. Each TruBrain Bar contains the same amount of caffeine as a shot of espresso, 180 calories, and 20 grams of carbs, making them a great pre-workout or mid-day snack option. They are easy to carry with you for a mid-workout mental boost.

How to take?

We like to eat a TruBrain Bar when we feel a mid-afternoon brain fog or sluggishness coming on strong, or an hour before our workouts with plenty of fluids. It provides a boost of energy without making us jittery. These are also a staple item for your desk drawer, glove box, or laptop bag.


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Fat Fuels Brains

Did you know that our brains are composed of 60% fat? Healthy fats provide a great source of energy that the brain needs to operate at peak performance. This bar is packed with good fats from chia seeds, almonds, and peanuts.

Serious Function

Noopept and citicoline combine together to directly support neural pathways--causing neurons to fire faster and longer. They are protein-like molecules needed for communication between neurons in your brain.

How do we know it works?

We validate TruBrain from both third party clinicals and EEG brainwave analysis. The research consensus is that our select nootropics increase alpha brain wave activity, enhance verbal fluency, and improve memory and learning. In addition, at our lab in Los Angeles, CA we validate efficacy with quantitative brainwave data, instead of relying solely on people’s subjective assessments. The main objective we have is to boost high alpha brain waves, which is associated with improved cognitive function.

Say Hello to TruBrain

We’re not magicians. We’re not going to turn you into a rocket scientist. Unless you’re already a rocket scientist. We’re not Big Pharma. Our products are custom made to boost mental output. We empower people to do their best thinking.

Based on 377 reviews

Johanna W.

Verified Buyer


Tasty, not too sweet, and have a nice texture. I like that it’s chewy but not sticky so you’re not digging it out of your teeth forever like some other nutrition bars I’ve tried. The nutritional qualities are a great balance , a really good mix of fat, protein, and carbs. It also really does what it claims, which is to help you get over that mid-day slump and FOCUS.

Chelsea C.

Verified Buyer


Out of all the bars I’ve tried, truBrain’s is the beat. It’s sweet but doesn’t taste too sugary or fake. The chocolate gives it a great texture. I feel so good when I eat these nootropic bars. I feel I was able to focus, and I was really productive. They’re fantastic. Well done!

Benito J

Verified Buyer


Trubrain Bars are the perfect afternoon or evening pick me up for when you are losing focus but have to keep working. My work is often very monotonous and boring and it's easy to get distracted-but a these bars help me regain my concentration without the subsequent crash that other energy bars/drinks usually cause. Also, they are delicious. They only have one flavor, so it’s good that it’s a tasty one. Theydon't leave you with a funky or chalky after taste. They taste like legit chocolate, plus I lost 6 pounds without really trying by just grabbing a trubrain’s bar instead of the desert or pepsi that I'd usually look for when hunting for a jolt of energy.

Annemarie D

Verified Buyer


Sans bad aftertaste. Taste is very subtle and pleasant not like many bars I have tried with low sugars. Definitely worth every penny! Whole point is getting you in the zone and it seems to really do that. I will buy again.

Christian S

Verified Buyer


No weird aftertaste just nice and chocolatey. Gives sustained energy

Colin W.

Verified Buyer


I was hesitant to try these bars when a friend recommended them. I’m not a huge fan of food bars because they tend to give me stomach upset. Boy am I glad that I tried these! They are delicious and made me feel great and energized. I keep them in my desk at work. Also, the ingredients are so clean that I feel good giving them to my children. Great product thanks!

Haylee V.

Verified Buyer


They are very chocolately and delicious, and perk me up just enough to make me feel awake and focused, but not jittery or sweaty like coffee does. I first saw this product on rogan, and I was really impressed by the scientists that started the company, and I wanted to give it a try. I'm happy I purchased a box, and I will purchase more in the future. I don't take the bars every day, just occasionally when I feel they will help me with a task or to get through a lesson when I'm feeling sleepy.

Neil B.

Verified Buyer


And tastes great! And a great value. Highly recommended!

Vidal R.

Verified Buyer


Surprised to find that you do feel more awake and have more energy for at least a half-hour on taking a bar. The flavor is very good. Pls make more flavors?

Kristen H.

Verified Buyer


I really like the product seems to have a longer lasting effect than drinking coffee or energy drinks, I will be buying more for sure, love the company story as well keep going.

Tara N.

Verified Buyer


It worked as advertised, and I used it as a pick me up for afternoon early evening post-editing work that went into the evening, that went into the night.


Verified Buyer


I need that extra push in the AM but have grown sick of tea and am very sensitive to coffee - a cup will often give me a headache / make me shaky. I tried these bars and I think I finally understand why people love their morning coffee so much. Trubrains formula seem to work magic with me - don’t make me shaky yet give me that extra energy without the comedown. I’m a huge fan.

Jon N.

Verified Buyer


I used this product for focus during the day or during a workout. It works well, there is not too much caffeine to make you jittery! It’s the prefect amount to boost your brain without putting it into overdrive!

Jesse D.

Verified Buyer


These offer a great boost without any jitters.


Verified Buyer


These bars are just the mild pick up I need in the afternoon

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